13 Myths About Building a Personal Brand
With personal brands getting more attention than ever before, here are some 13 common myths that people have that ultimately prevent them from getting started.
Navigating the Latest Google AI Changes and How it Impacts Your SEO
The digital marketing landscape is always evolving, and staying ahead of the curve is crucial for business success. With Google implementing AI into their search engine, here are three recent changes that every business owner needs to know, along with actionable steps to improve your overall SEO.
Creating a Content Funnel: A Step-by-Step Guide for Business Owners
A content funnel guides your audience through the stages of awareness, consideration, and decision, ensuring that they receive the right information at the right time. Here's a comprehensive guide to help you create or refine your content funnel.
The Power of Color: How Color Psychology Influences Customer Decision-Making
Color psychology is rooted in the idea that different colors evoke specific emotional and psychological responses. These responses can be both conscious and subconscious, influencing how individuals perceive and interact with a brand.
Creating an Emotional Connection in Your Branding
Branding is often overlooked when the marketing phase is in full swing. However, it’s the most critical piece. Here are 3 things you can do today to create that connection for your customers.